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Online fashion boutique retailing stylish and classic outfits for women. Created by a fashion blogger for the fashion conscious. 

Our Story

 
 
We live in a world where we constantly admire outfits and looks from fashion bloggers, social media and online influencers. I wanted to create a boutique which offers the styles we see everyday by fashion influencers, at affordable prices. This way, we are all capable of posting a regular #OOTD!
— Emma Campbell, Fashion Blogger at whatemmadid.com
 
 

The Boutique

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The Story

 

The Wearer